Most coaching happens after the deal is lost. Parlare is the AI behavioral performance platform
that changes what your reps actually say — in AI practice simulations before the call,
and with Whisper Coach coaching them silently during it.
Realistic AI prospectsPractice against an AI that deflects, stalls, and tests your qualification technique — responding to what you actually say, not what you meant to say.
Scored against seven sales frameworksEvery call is evaluated against the Sales Conversation Elevator, Hook Accuracy, Curiosity Quotient, MAP Specificity, APPA Objections, Active Listening, and Humble Inquiry — the moment you finish.
Feature Dump detectionKnow exactly when you pitched before you listened. Every Feature Dump is flagged and rewritten as a discovery question with framework annotations explaining why it converts better.
📞 Whisper Coach — live call intelligenceAI coaching during your real prospect calls. Silent floor tracking, CQ signals, and objection alerts appear only on your screen. Prospect hears nothing. No other sales tool does this.
Hi Sarah — thanks for taking the call. I wanted to start by understanding what's on your plate right now before we get into anything on our end. What's driving the conversation today?
Sarah (Prospect)
Honestly, our CRM reports are a mess. Leadership keeps asking for pipeline visibility and I can't give it to them. We've looked at a couple tools but nothing's clicked.
You
What does "nothing clicked" mean for you — is it the data, the interface, or something about how your team actually uses it?
Sarah (Prospect)
Mostly adoption. We buy tools and they sit there. The reps just don't update things.
Type your response or use 🎤 voice…
Send →
Built from 16 years of sales leadership practice — and a conviction that pipeline doesn't lie, but discovery conversations often do.
From $69.99 / month
How it works
Three steps to a stronger pipeline
No slide decks. No passive role-play. Deliberate discovery practice with instant, framework-scored feedback.
1
Configure your deal
Set the industry, deal stage, and prospect mood. Describe the scenario in plain language — or pick from 60 pre-built scenarios across 12 industries.
2
Run the discovery call
Practice with Live Voice or type. Our AI prospect deflects, pushes back, and signals buying intent — responding to your actual technique, not a script.
3
Get your scorecard
Seven framework scores the moment you finish — with Feature Dump count, Engagement Arc, MAP Specificity analysis, and a Gold Standard rewrite of your weakest turn.
Session Report
Session Report
Overall
7.4 / 10
Framework Scores
🛗
Sales Conv. Elevator
8.2
🔍
Curiosity Quotient
6.5
🎯
MAP Specificity
7.0
🛡️
APPA (Objections)
7.8
👂
Active Listening
8.0
🤝
Humble Inquiry
6.0
Engagement Arc
✓ Strengths
✓
Floor 1 → 2: Strong Lobby opener. Transitioned to need discovery without pitching first.
✓
Active listening score maintained through objection in Turn 6.
△ Growth Areas
△
Feature Dump (×2): Pitched pricing and integrations before confirming pain. Curiosity Quotient dropped.
The Frameworks
Seven lenses. One pipeline.
Every session scored against seven frameworks — targeting discovery discipline, objection handling, and the psychology of prospect trust.
Floors
Sales Conv. Elevator
Four floors: Lobby → Basement → Observation Deck → Exit. The floor you skip is where the prospect went cold.
Parlare
Hook
Hook Accuracy
Did you find the Hook? Scores whether the rep surfaced a specific Cost of Inaction — not just a vague problem.
Parlare
Discovery
Curiosity Quotient
Ask before pitching. Scored on question depth, talk ratio, and whether the rep followed prospect signals.
Parlare
Planning
MAP Specificity
Mutual Action Plan clarity — milestones, accountability, and a path to decision before the demo.
Industry
Objections
APPA
Acknowledge · Probe · Prove · Advance. Turn resistance into conversation instead of a counter-pitch.
Parlare
Communication
Active Listening
Use the prospect's own words. Reflect before responding. Reps who paraphrase before they answer score higher.
Parlare
Wonder
Humble Inquiry
Ask questions you genuinely don't know the answer to. Build the relationship before offering a solution.
Why Parlare is a Behavioral Performance Accelerator
Before the call. During it.
Most tools record what happened after the deal is gone. Parlare changes what your reps actually say — in AI practice before the call, and with silent Whisper Coach coaching during it.
📞 Whisper Coach — AI coaching on live callsRun Parlare alongside Zoom, Teams, or any call tool. Whisper Coach listens silently and surfaces coaching cards only you can see — floor position, CQ signals, objection flags, talk ratio. Prospect hears nothing. No other sales tool does this.
Framework-scored, not generic "good call" sentimentScored against seven rigorous frameworks — Sales CE, Hook Accuracy, Curiosity Quotient, MAP Specificity, APPA, Active Listening, Humble Inquiry. No vague "great energy" summaries.
Feature Dump detection before it costs you the dealEvery premature pitch is flagged, counted, and rewritten as a discovery question. Know exactly which turns lost the prospect's trust.
Practice before every real call — including 11pm before the big oneAvailable on demand, always. No scheduling, no role-play partners. Run a discovery session in 15 minutes before a high-stakes meeting.
Parlare Sales
✓ Whisper Coach (live call AI)
✓ Framework-scored feedback
✓ Live Voice discovery practice
✓ Feature Dump detection
✓ Gold Standard rewrites
Call Recording Tools
✗ Live coaching (records, doesn't coach)
✗ Framework-scored feedback
✗ Practice before the call
~ Talk ratio only
✗ Gold Standard rewrites
Sales Coaching
✗ Real-time live call AI
~ Sometimes framework-scored
✗ On-demand, 24/7 practice
~ Informal rewrites only
✗ Affordable at team scale
See the difference a discovery question makes:
Gold Standard Rewrite
Gold Standard Rewrite
Turn 3 — Feature Dump
What you said
"Our platform integrates with Salesforce, HubSpot, and 40+ CRMs. We also have a mobile app, real-time dashboards, and our AI scoring engine gives managers instant pipeline visibility with full audit trails."
↓ GOLD STANDARD
Gold Standard rewrite
"You mentioned the reps don't update things — when that happens, what does it cost your team in terms of forecast accuracy? [Curiosity Quotient] And when leadership asks for pipeline visibility, what's the closest thing you have right now that almost works? [Basement: Cost of Inaction]"
Why it converts better
The rewrite uses the prospect's own words to dig into cost and current-state gaps before mentioning a single feature. Prospects sell themselves when you let them describe the problem first.
🔍 Curiosity Quotient
🛗 Sales Elevator
🤝 Humble Inquiry
Standard
$69.99 / month
Unlimited text practice · 10 voice sessions / month · Hook & Ladder FAQ · Gold Standard examples · Session history
Everything in Pro · Sales Org Health Command Center · Floor Leakage Funnel & Ghosting Predictor · CSV export for BI tools · Admin dashboard · SSO · Annual billing
Enterprise-Grade Security — Compliance Shield with client-side Hard Guard, server-side PII redaction via Presidio, and multi-tenancy RBAC with org-scoped access control.